Cloud Gaming Europe Agenda

• Understand factors behind the growth of online gaming as  social and MMO have boomed
• Hear how recent shifts in demand have led to the creation of over a dozen cloud gaming services
• Does the ubiquity of connected devices mean the only way for core games publishers to retain customers is through the cloud?

Gaikai have been generating a lot of noise with their unique business model and use of the cloud in the video-games Industry. This session will see their CEO talk about their cloud strategy and how it will allow you to reach more players and increase profits.

• Hear how Gaikai has built one of the fastest interactive “cloud gaming” networks in the world (24 data centres and growing)
• Find out how low friction, high-speed, bidirectional, proximity cloud networks can be used to disrupt many industries, not just gaming.
• Understand the Gaikai ecosystem, and the thinking behind the numerous decisions made along the way

The shift to online is in full swing, but what impact will this have on traditional publishers, how are traditional retailers
adapting and why are telcos pouncing on the cloud gaming opportunity?

• Evaluate how publishers can capitalise on the shift towards digital distribution and maximise revenue generation opportunities
• Hear how telcos are getting in on the act, maximising the service offerings to their clients
• Gain expert insight into the direction digital and bricks-and-mortal retailers are taking as online gaming continues to boom

As cloud technology developments offer publishers broader access to the consumer, how are these content delivery channels influencing traditional routes to the consumer?

• Understand how cloud gaming could generate game appeal across a wider demographic and maximise your games' reach
• Get expert insight into the relationship between cloud gaming and traditional trading

As core games make it onto the cloud, new marketing strategies are needed to hook players in and different gameplay to keep them interested. This session will explore how games can be built and marketed to maximise the cloud gaming opportunity

• Discover how you can take advantage of over 12bn connected devices by 2014 and take your games to a magnitude of new players
• Understand how to engage a broad demographic across multiple platforms and maximise your games’ reach and revenue
• Gain expert insight into gameplay characteristics you need to build into your cloud games and keep customers coming back for more

• Existing cloud gaming topologies are incomplete, too capital intensive and not scalable
• Contrary to common wisdom, endpoints are in fact becoming fatter, conveniently giving an opportunity for balanced Cloud Gaming with local GPU rendering to solve current scalability, latency and bandwidth shortcomings
• Publishers need to engage with their customers directly, and the Cloud enables a degree of disintermediation
• As in any paradigm shift, disruptive IP consolidation will take place in Cloud Gaming

Osman Kent, Technical Advisory Board Member, Approxy

OnLive have launched with BT Vision, G-Cluster with SFR and Playcast with Portugal Telecom. Now, other service providers are scrambling to include streaming gaming as part of their IPTV offering. This session will cover how this new service can be offered with maximum ease and minimum investment, ensuring content owners and telcos get the most out of this emerging revenue stream.

• Understand how telcos can use cloud gaming to create gaming as a service and maximise the value proposition to their customers
• Hear how already deployed IPTV boxes can be transformed into gaming consoles – no additional hardware necessary
• Cloud gaming is different: choose the right game content for your audience and maximise uptake
• The future is a convergent gaming service – from TV to tablets

As digital distribution grows and cloud gaming with it, MMOG are becoming increasingly more complex and resource intensive. This session will look at how CCP intend to combine new technology with online experience and expertise to deliver stronger than ever products to the end user.

• Understand how technology has advanced since the early MMOG’s to the point where highly resource intensive games are now possible in fully virtual worlds
• Get the low down on how cloud gaming allows you to take your games straight to the consumre, whilst they are still in development – slashing risk and investment and maximising ROI

Moderator: Nicholas Lovell, Founder, GamesBrief
Jonathan Wood, Head of Digital Media, Interxion
Cedric Génin, Head of New Services, SFR
Derek Gough, Director, EMEA Content Product Management, Level 3 Communications
Jas Purewal, Lawyer, Osborne Clarke

Cloud gaming is hailed by some as the inevitable end of the console based value chain of the video game industry. This session will focus on the most important part of this new revenue shift – the end user.

• Learn about the economics of cloud gaming and maximise the opportunity for publishers and distributors
• Understand who the cloud gaming user is and what drives the consumption patterns, maximising your success in this new market
• Mining the cloud gaming databases: Demographics, Genres and Titles

Guy de Beer, CEO, Playcast Media Systems Ltd.

The dominance of Managed Service Operators (MSOs) is increasingly being challenged as digital media continues to grow. This session will look at how cloud gaming can be embraced so that MSOs such as cable companies can differentiate themselves in a rapidly evolving market.

• Hear how the growth of the connected world is threatening to move control of the living room away from MSOs
• Understand how MSOs can utilize television connectivity to provide the limitless interactive content customers have come to expect
• Discover the key sustainable value that MSOs can gain by embracing cloud gaming in order to deliver the interactive content that will win over the digital living room